Great news for Jane May and John Anthony of CareerRamblings.com because it looks like their Sitepoint auction ended up, and the final price was $20,000. The site where they had all kinds of tips and career advices, managed in just about 7 months to get a PR6 and a heavily targeted audience.

If you ask me, the site was started from the beginning with the idea of being sold in the near future. Jane and John started their project really well and the best argument is the $20,000 price paid by Impulse Communication, also the owner of Bored.com. I don’t think the price is too high since they were making around $1800 with almost 38,000 unique visitors a month.

How CareerRamblings.com achieved success

They hired student (educated) writers for those fancy articles you’ve read on their site which of course they paid. That’s how they managed to offer both quality and quantity. However this is something I’ve read in the Sitepoint auction when they presented the product in details, and Jane May never mentioned it on the blog.

Since this is a niche blog dedicated to people looking for career advices (and they are so many) it was really easy to be picked up by other authority websites, which linked to them. Another way of getting traffic for CareerRamblings.com was guest blogging on JohnChow and other known blogs, which really gave them some respect.

My conclusion is that the deal is great and that these guys got a really nice return on their investment. Congratulations.