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5 reasons to make sure you have a great blog

June 22, 2007 by Alex Ion

Google Docs and SpreadSheetsZenterIt’s been a while since I haven’t found such a good story on Digg, that it’s not Apple, iPhone, Microsoft sucks or anything like that. It’s the story of two guys that used to work in GoDaddy and managed to create Zenter, the online version of PowerPoint, which was later bought by Google. Now that’s a great story because it only took them 6 months to get bought.

What I am going to do now is a little different from what I did so far. I will re-write these guys’ article but thinking of making money online. After reading it, I realized these ideas work great if you are starting a new blog for example and couldn’t resist.

  • Don’t focus on monetizing the site. Their example with the 70y old lady looking for a husband is great. It will happen to you when you least expect it, so why get stressed out thinking of how to increase your earnings.
  • Focus instead on your visitors and offer them quality articles, not only ads. Check your comments and establish a relationship with them. If they want certain articles, research and give them what they want. You will increase your RSS readers if you deliver what’s needed.
  • Don’t be afraid to tackle the giants. I love this one the most, because even if you are starting-up many of the top bloggers may not be better than you. If you disagree with what the pro bloggers in your niche say, do not hesitate to correct them or make your voice heard.
    ps: usually the dot com moguls enjoy a good debate, so you may take advantage of that.
  • Ignoring limitations. Many will think why shouldn’t I set some limits. Well don’t get me wrong but you should. This is however something different. If you ever come up with an issue that you think it’s unsolvable, don’t embrace “NO”, try to find a way around the problem, around limitations. If you don’t think negative you will seek solutions from different angles, and actually find one in the end.
  • Pay attention to the details. These guys said that if you think your product is 80% done then you have another 80% to go. What a good one. Think if your blog wouldn’t have a “home” button and your visitor would come directly to a post you’ve wrote. Where does he go next? AWAY! So, test your blog theme before you launch and ask your visitors what else, they need added.

The Zenter guys, Wayne Crosby and Robby Walker also mentioned the fact that you should have an understanding spouse. I don’t know what I can say since I am single :) but I am sure you need one if you have some metal on your finger.

So, for those of you that needed some hints to start a blog (business), keep in mind that the online version of PowerPoint got acquired by Google only after 6 months of work. How good are these guys? Great!

Posted in Blogging, Internet, Leadership by Alex Ion | Comments(0)



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